THE F*****G REAL OOH
The launch of the new Nissan Qashqai caused scenes across East London, when crowds realised itwas – SHOCK – real!
The campaign played into fake OOH with teaser films before we did the unthinkable. We hung the car 50 metres above Brick Lane, attached to The Truman Brewery’s iconic chimney. The stunt earned over 100 million impressions, was named Ad Forum’s Global Ad of the Week, and is named in Campaign Live’s Top 10 OOHs of the year. Now that’s a f***ing real OOH.
The campaign played into fake OOH with teaser films before we did the unthinkable. We hung the car 50 metres above Brick Lane, attached to The Truman Brewery’s iconic chimney. The stunt earned over 100 million impressions, was named Ad Forum’s Global Ad of the Week, and is named in Campaign Live’s Top 10 OOHs of the year. Now that’s a f***ing real OOH.
To build anticipation, the campaign played into fake OOH teaser films and vinyls went up on buildings across the country before we did it for real.
