Nissan:
Qashqai ELEVATED
The New Nissan Qashqai elevates your urban drive.
We launched it with an epic 45-second film, following the Qashqai as it's carried through the skies by four drones.
It takes off from the Nissan factory in Sunderland, makes an appearance above Manchester, and finally touches down in London.
Then, we brought it to life with Nissan's biggest stunt ever.
We attached a double-sized fibreglass Nissan Qashqai to the iconic Truman Brewery, where thousands of people shared the experience of elevated driving in real life.
To support the London activity, we executed Guerrilla OOH across the UK, placing parking space vinyls on buildings in Manchester, Birmingham, and Glasgow.
The stunt was featured extensively in national print and
online media.
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