Nissan:
Believe - A Infinity Zoom Story
Believe - A Infinity Zoom Story
We used infinity zoom art to take people on a journey through Nissan's 2024 concept car launches.
We begin our journey with Nissan founder, Youshisuke Aikawa. Taking his quote “If you have a strong belief, it will pierce even the sun”, the experience proceeds to do just that. From here the viewer is accelerated through the sun to the many worlds of future possibilities, from racetracks to mountains, blossom covered freeways to cyberpunk Tokyo nights.
The infinity zoom art was then repurposed as animation, gaining over two million views on YouTube and getting a spot at the biggest screen of all, Piccadilly Lights.
