Macmillan:
Cancer Diagnosis
We created an animated spot that follows one man's journey as he navigates the aftermath of a cancer diagnosis. His experience becomes more serene after signing up with Macmillan, where he receives tailored physical, financial, and emotional support.
The objective was to raise awareness and drive sign-ups for Macmillan's new online and offline program—an ongoing initiative offering tailored and trusted information and support from diagnosis onwards.
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