Getty images - your mirror
Are you bias? Of course not. Right? Wrong. Yale confirmed that 90-95% of us suffer from unconscious bias in 1998. Has this number changed… not enough.
Are you bias? Of course not. Right? Wrong. Yale confirmed that 90-95% of us suffer from unconscious bias in 1998. Has this number changed… not enough.
But how can we confront our own bias if we aren’t aware of them. We took the unconscious and made it conscious bringing agencies face to face with a reflection of their work. We looked at all the ads created by agencies and played back their bias to them
in the form of an image.
in the form of an image.
CW: Sophie McGovern
AD: Heber Ramos
Design: Heber Ramos