Candy crush - vip's
To retain play engagement of candy crush VIP players, how could we
build a deeper connection?
build a deeper connection?
We created a CRM campaign and challenged candy crush VIP’s ascend the royal throne of Candy Kingdom on the quest to become the ultimate Ruler. As they unlock new achievements they are rewarded with royal regalia.
Agency: MRM//McCann
CD: James Thorley
CW: Melody Adeniran
AD: Heber Ramos, Gayatri Bhudia
Design & Illustration: Heber Ramos